Looking to make your content come alive? Worksheets and interactive guides are the answer. Does your newsletter need a refresh? Lucky for you — Lily can do both.
portfolio of work
Ask For It was founded in 2014 with the mission to "foster confidence and inspiration in leadership and life." By teaching negotiation skills to teams, organizations, and anyone who needs to ask for more — CEO and Founder Alexandra Dickinson has had a huge impact on hundreds of lives (not to mention, working to close the gender wage gap).
Alexandra wrote helpful, meaningful content for her subscribers. Yet the design of her email newsletter needed to reflect that, which is where Lily helped the most. She revamped Ask For It's newsletter to feel brighter, warmer. They also developed new topics for weekly newsletters, which included "Forbes Roundup," "Ask Alex," "Guest Blogger Highlight," and "In Case You Missed It." They saw the click-through-rate increase by 2-3% due to these new practices.
Videos below will show you how Ask For It's email newsletter looked prior to working with Lily, and what it looks like now.
As a way to increase Ask For It's email list, Lily developed worksheets and listening guides inspired by Alexandra's content. They rotated worksheets each month, each bringing in roughly 30-40 new subscribers just from the downloadable resource. View all worksheets by clicking below.
Women Who Ask was founded in 2009 to help women successfully negotiate new jobs, promotions, pay raises, maternity leaves, flexible work schedules, and other benefits. Founder Heather Mills spent 10 years litigating employment and consumer fraud cases, and is driven to make the world a better, safer, fairer place.
Lily designed and collaborated on content for a worksheet on the laws in place for asking about salary history. In six total pages, those who download the resource will work through sections such as "Know The Facts," "Know The Law," "Action Plan," and "Your Turn." To view the worksheet, click on the image below.